Your marketing funnel helps you build their trust and see you as an authority within your market. This is done via such methods as email marketing, online webinars, direct mail and retargeting (where your paid advertisement ‘follows’ the user around the internet). It is essential to have a proven marketing funnel to grow your online business. The Internet is a vast, changing world and if your online business is to remain vibrant and viable that attracts visitors and customers, you must experience personal growth so that you can also grow and expand your business.