Most people have heard the expression, “You must grow or you will die!” Sounds extreme, but the reality of this statement is all around you. If a plant does not grow, there is something stifling its growth and it is going to eventually die. If a relationship is not growing or progressing it is doomed to death or failure. The same principle applies to your business. For your business to thrive, it must expand and grow. The opposite would be to remain dormant and experience stagnation.
As an entrepreneur you are a business owner and it is important to invest in expanding your own knowledge and ability. It is very important to continue to educate yourself on the critical areas in your business. No one should ever stop learning because the moment you decide that you know enough then growth stops. Knowledge is infinite and you would be fooling yourself to conclude that you know enough to make a success of your business. What are 3 steps that an entrepreneur would wisely take to expand and grow his or her business online?
- Demonstrate a willingness to stay in touch with market trends and changes in technology. This may involve being retrained so as to implement the changes that can benefit your business online. The only thing constant is change. What was effective five years ago may no longer work, or may have lost its effectiveness in today’s’ market. For example, successful online marketers who have been online for at least five years will acknowledge that even two years ago it was much easier to get subscribers to your e-mail list. Today, it takes more; the offer has to be more appealing for someone to subscribe to your list. Are you updating your knowledge in this area, or are you still using outdated methods?
- Make it a goal to learn something new every week. This is not a far-fetched recommendation. For everything you think you know about a topic, there are dozens, if not more points to learn. For example, how well do you know the ins and outs of the three basic social networking sites? What services are available that can help to tie Twitter, Facebook and LinkedIn together? Do you have to be in front of your computer to send out Tweets during the day? What are Groups and how can you find them? How much do you know about Search Engine Optimization? Is it important that you know?
Identifying and aligning yourself with proven mentors is a tremendous asset to the growth and knowledge of business owners, and especially entrepreneurs. Teleseminars and Webinars provide valuable learning environments in a short time that requires only your phone and or your computer. There are also offline classes and events that provide great learning ground as well as opportunities to form relationships with others in your area of focus. Some of the most beneficial are locally held classes as these can provide opportunities to expand both your online and offline activities.